Capability Modules & Masterclasses

Market Research & Audit

Brand Growth Framework
Half day
Power of Brands: Brand Basics
Half day
Consumer Insights
Half - 1 day

Brand Marketing

Brand Basics
Half day
Brand Positioning
1 day
Brand Growth Methods
Half day
Marketing Strategy (4 - 5 P`s)
Half - 1 day

Innovation

Brand Extensions & Architecture
1 day
Innovation Concept Development (from Insights)
Half day
Innovation Commercialization (Best Practice Stage Gate Process)
1 - 2 days

Sales

Solution Selling - Getting to Yes Please!
1 - 2 days
Structuring Strategic Presentations That Persuade Leaders
1 day

Career & Leadership Perfomance

Life Purpose & Brand You Career Growth Plan
2 days or 4 * 1/2 days
Personal Brand Positioning: CV, Networking & Interview Skills
3 hours each
Leadership Competency Modules
2 hours each

Customised Workshops

Market Research & Audit (Diagnostics)

Brand Audit: Commercial Brand Performance Audit
1 - 2 days
Market Map: Competitor Market Mapping Workshop & Gap Analysis
Half day
Segmentation: Consumer Need-state & Shopper Insight Mapping (So What?)
Half - 1 day
Price Workshop: Competitive Price Review & Revised Pricing Workshop
1 - 2 days

Brand Marketing Workshops

Focus ROI Workshop: Segment Prioritisation & Targeting
Half day
Mission, Vision & Re-positioning Workshop: Changes Required
1 day
Revitalise: Marketing Strategy Workshop (4 - 5P`s)
Half day
Revitalise: Sales & Channel Strategy (Including Promotions)
1 - 2 days

Innovation Interventions & Workshops

Brand Extensions & Architecture Mapping
1 day
Concept Creation Workshop
Half day
Balanced Scorecard Workshop (Identify Big Hits, Narrow Options)
1 - 2 days
Innovation Commecialisation (Best Practice Stage Gate Process)
2+ days

Sales Results Workshops

Sales & Channel Strategy
1 day
Solution Selling: Getting to Yes Please! Tailored Scripts & Value Prop
1 - 2 days
Structuring Strategic Presentations That Persuade Leaders (LIVE Presentations)
1 day

Career & Leadership Workshops

Life Purpose & Brand You Career Growth Plan
2 days or 4 * 1/2 days
Personal Brand Positioning: CV, Networking & Interview Skills
3 hours each

Secured Client Area: Courses Handbooks

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