Working with Total Potential you will find your own clarity: a “true north” or purpose with a structured written pathway to achieve that.
Total Potential’s Personal Brand Blueprint, Growth Plan and Activation:
Uses Marketing, Product Development, Brand ID, Strategy & Activation tools to navigate& master change and transition. This Six-part C – suite level program, pinpoints your own “true north”, your Sweet Spot. Covers personal identity and SWOT, career vision, & choice between career pathways. Clarifies personal step-by-step action plans to build your personal brand. A personal brand growth plan built on sound brand building tools, gives leaders the clarity to be able to follow through on plans.
“Brand You” external image building: networking, personal selling & communications
The “inside job”: leadership, character, resilience-through-change skills
This is what our clients had to say about us
“We’ve been working with Tessa for 12 months now. Tessa brings a deep understanding of marketing strategy and implementation to every project. Her ability to see things through a different lens provides an excellent counterpoint to existing management thinking and creates new growth options for the business.”Adam RamshawCEO GENROE Customer Experience and Research Consultancy - Sydney, Australia
“Out of all the capability coaches at the Successness Fest in Cape Town that were there that day Tessa went the extra mile. Her workshops were practical, interactive, and down to earth. Tessa created a space of trust, which enabled everyone in the group to feel comfortable sharing our "stuckness". I walked away feeling heartened that we are not alone in feeling stuck at times.”Kim FisherMD of CT Recruitment & IT Consultancy
“I would like to take this opportunity to inform you of how grateful I am for all the wonderful and insightful business teachings I have learned from Tessa Plen through the Seed Academy thus far. It has been extremely valuable for me to learn about running a private practice as a business. In the healthcare industry, we are not taught the basics of managing finances, how to do sales and marketing and reach the greater community with our services. This program has taught me how to change my mindset and literally grow the sales of my practice as business and not to prioritize my assumptions about patient’s finances over the their healthcare needs.”Varsha SewpersadAudiologist. South Africa 2017
“We used Tessa’s services for innovation capability projects, marketing coaching and training extensively over a 3 year period. She enabled our team (30 people) to really leapfrog our learning and capabilities in the areas of Marketing and Innovation. She has a global know-how that would have taken us many years to establish on our own. Tess is direct, structured and brings clarity to an otherwise complex and difficult area. In short, she makes strategy easy to implement and as a result we were able to think out the box, launching a veggie burger with McDonalds and numerous successful extensions which revitalised our Weetbix and So Good Health Food brands.”Rex SheehyMarketing Director Sanitarium Health Foods (sister co. to Pioneer Foods Australia)
“Tessa gets to the nub of complex problems incredibly fast. She did an excellent job of detailed, clearly laid out action step by action step-marketing planning with a templated system that we have used for planning each year since. The Results speak for themselves: by following the plan, our sales grew 48% over 2 years.”Mike FisherCEO Brita Water Filters, Sydney Australia